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Right now that page ranks on the second page of search results for their target keyword. Chris wants to increase traffic to The Pet Box’s main product page. 51 Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners.50 True or False? Domain authority is a ranking factor in Google’s algorithms.49 True or False? No matter what SEO tool you use, the metrics will be exactly the same.48 If you track nothing else for SEO, make sure you track _.What data can you gather about your website from Google Search Console? 45 What tool can you use to test for errors in structured data markup?.44 When should you decide to work with a developer to implement structured data on a page?.43 True or False? Structured data is a markup language.42 What kind of company would benefit from the site links rich snippet?.How should Jo go about optimizing the Papier website for this goal?

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Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate.

  • 41 Jo is a marketer at Papier, a stationery company that does most of their business online.
  • 40 True or False? The majority of SERPs include some type of rich results.
  • 39 True or False? Backlinks build authority.
  • What are the most important things to do when replying to press request alerts?
  • 37 When building a relationship with the goal of receiving backlinks, what is the first thing you should do?.
  • 36 True or False? All link-building tactics require building a relationship in order to work.
  • 35 How many links does it take to rank high in search results?.
  • 34 What kind of content is most likely to be organically linked to?.
  • 33 True or False? Google doesn’t care about the quality of backlinks, only the quantity.
  • 31 What was the purpose of the Google Hummingbird algorithm update?.
  • 30 Which of these is an example of a long-tail keyword?.
  • Which three tactics should Sam focus on initially? Now, they’re ready to focus on SEO and have some resources to dedicate to it. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet.
  • 29 Sam is the marketing director for StyleHub, a clothing boutique.
  • 28 True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
  • 27 The different types of keywords are:.
  • When should you submit your sitemap to Google and other search engines?
  • 25 True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.
  • 24 Which of these teams is NOT involved in the creation of a sitemap?.
  • 21 True or False? Don’t use a page’s URL as your link description.
  • Which of these are ways to increase your site speed?
  • 19 What is the purpose of a 301 redirect?.
  • Why is it important to have HTTPS for your website?

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    17 Why is having duplicate content an issue for SEO?.16 When should you use a robots.txt file?.15 True or False? You should use hyphens, underscores, or spaces between the words in your URLs.Why are internal links important for SEO? 12 When would it be beneficial to have a different title tag than your heading tag?.11 What is the purpose of heading tags?.10 True or False? You should optimize a single page for multiple keywords.

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  • 7 True or False? Authority directly impacts ranking strength.
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    6 How do you build discovery and relevance for search engines?.5 True or False? The same SEO strategy will yield the same results for all websites.4 What do you need to balance when doing SEO?.3 What is the primary goal of a search engine?.Which of the following actions will give your website the best chance of ranking for this topic? However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. 2 You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content.Driscoll’s website, which search engine function is at play? When Google assesses the authority of your post and recognizes the link from Dr.

    Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website.







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